How this got built · as of November 1, 2026
A $100k agency build. Two days. $1,555.
Fully Staffed (38 pages, a savings calculator on every one, 86 pieces of custom imagery and a 35-second brand film) was built by one operator directing AI by voice. Here's the honest math, line by line.
49
voice prompts from Evan
2 days
start to live site
38
pages, each written for its audience
86
custom images and video loops
35s
brand film, voiced and scored
63
automated checks on every change
If a human team built this
$100k with an agency. $1,555 here.
| Role | Scope | Hours | Rate | Cost |
|---|---|---|---|---|
| Product strategist / PM | Plan, page architecture, pricing and brand decisions | 48 | $150/hr | $7,200 |
| Brand & naming strategist | Name ideas, domain checks, rebrand to Fully Staffed | 12 | $175/hr | $2,100 |
| Conversion copywriter | 35 audience pages, 105 skill descriptions, setup and pricing copy | 180 | $125/hr | $22,500 |
| Compliance reviewer | Healthcare (PHI/BAA), fair housing, draft privacy and terms | 12 | $200/hr | $2,400 |
| UX / UI designer | Design system, 6 themes, cinematic heroes, mobile | 80 | $150/hr | $12,000 |
| Front-end engineer | Config-driven site, calculator, seller links, QR codes | 128 | $165/hr | $21,120 |
| Analytics engineer | Tag manager, consent, partner attribution | 32 | $160/hr | $5,120 |
| QA engineer | Content validator, calculator tests, page tests | 40 | $110/hr | $4,400 |
| DevOps | Hosting, deploys, launch docs | 10 | $160/hr | $1,600 |
| Art director + image producer | 71 images: direction, generation, selection | 40 | $140/hr | $5,600 |
| Motion designer | 15 background loops, 15-second explainer | 24 | $135/hr | $3,240 |
| Film: creative director + scriptwriter | Concept, four script drafts, shot list | 24 | $175/hr | $4,200 |
| Film: producer / director | 16 generated shots, selects, direction | 16 | $160/hr | $2,560 |
| Film: editor + sound designer | Cut, grade, captions, score, mix | 32 | $140/hr | $4,480 |
| Film: voice casting + session | 6 voices auditioned, final read | 8 | $150/hr | $1,200 |
| Visual designer | This page | 6 | $120/hr | $720 |
| Total (mid-range estimate) | 692 | $100,440 |
Plausible range: 590–800 hours, $85k–$116k, 8–10 weeks for a 5–6 person team. Typical 2026 US agency billing rates by role; freelancers often run 30–50% lower. Assumes an experienced team working from the same plan, with AI imagery in place of photo shoots. Real photography across 15 industries and a live-action film shoot would add significantly more.
What it actually cost
$54.94 in tools. $1,554.94 including the owner's time.
| Claude Max plan | $200/month. Two build days, so two days' share. Tokens are included in the plan. | $13.33 |
| Higgsfield | 724 credits: 71 images, 15 background loops, 16 film shots, film stills, voice and audio. Valued at the 2,000-credit pack price ($115). | $41.61 |
| Render hosting | Free static tier. | $0.00 |
| GitHub | Private repo. | $0.00 |
| Domain | Lives on tacanni.com. | $0.00 |
| Evan's time | About 3 hours at $500/hr: dictating 49 prompts, reviewing pages, choosing the voice and signing off the film cuts. | $1,500.00 |
| Total | Against about $100,440 for an agency team. | $1,554.94 |
How it worked
One operator. AI doing the first 80%.
- 1
Talk, don't type
Every instruction was dictated: the business, the buyer, the pricing, the feel. No specs, no tickets.
- 2
Claude plans and builds
Claude wrote the plan, the copy for all 38 pages, the code, the calculator and the tests, and asked only when a decision was genuinely the owner's.
- 3
AI makes the media
Higgsfield generated every photo, background loop and film shot. Claude cut, graded and scored the film in code.
- 4
Checks on every change
63 automated checks re-run before every release: the calculator math, every page and the tracking.
- 5
The owner decides
Name, price, voice, what ships. The judgment stayed human. The hours didn't.
Built with: Claude · Claude Code · Higgsfield · ElevenLabs voices · Render · GitHub
35 seconds · sound on
You didn't start this to do it alone.
This is the same leverage we set up for your business.
You won't be building websites. But the follow-ups, quotes, reviews, reports and hiring admin that eat your week work the same way: you decide, AI does the first 80%.