Evan Hopkins

Evan Hopkins is the founder of Tacanni and a fractional CRO and revenue acceleration consultant for founder-led B2B companies. He led a SaaS platform's revenue from $44M to $215M in four years, and now brings that same operating playbook to teams that need CRO-level strategy without the full-time bet.

What has Evan done?

Evan owned the growth of a SaaS platform from $44M to $215M in four years — a full GTM transformation plus expansion into Europe and AU/NZ. Not advice from the sidelines: he ran the revenue org, built the team, and installed the systems that carried the number. He has since applied the same operating playbook across industries:

SaaSMarketplacesDTCApparelTelecomTravelFranchisingHome ServicesEarly-Stage Startups

The work, measured.

$44M → $215M
SaaS platform revenue, in four years
0.42% → 1.78%
Ecommerce site conversion rate, in 30 days
29% → 41%
Inbound lead conversion
<10 → 50+
Deals closed per month in 90 days — SaaS platform

Where the philosophy came from.

Earlier in his career, Evan founded and scaled a moving company to $4M in annual revenue using a general-manager structure that required less than one hour of his time per month after the first six months — then sold it to them. That experience shaped a core belief he has carried into every company since:

Systems beat heroics.

Every engagement — the AI Revenue Leverage Intensive, the Revenue Operating System, or a fractional CRO partnership — installs a system your team keeps running after Evan leaves, rather than a dependency on him personally.

Who does Evan work with?

Founder-led B2B companies whose revenue has outgrown ad hoc effort but who aren't ready for — or don't want — a full-time executive hire. See Working With Me for the three ways to bring Evan in and what each costs.

Common questions

Who is Evan Hopkins?

Evan Hopkins is the founder of Tacanni and a fractional CRO for founder-led B2B companies. He led a SaaS platform's revenue from $44M to $215M in four years — a full go-to-market transformation plus expansion into Europe and AU/NZ — and has run revenue teams across SaaS, marketplaces, DTC, apparel, telecom, travel, franchising, home services, and early-stage startups.

What is Tacanni?

Tacanni is Evan's consulting practice for founder-led B2B revenue teams. It offers three ways to work together: the AI Revenue Leverage Intensive, the Revenue Operating System, and ongoing fractional CRO leadership.

Is Evan Hopkins a fractional CRO or does he run an agency?

Evan works directly with each client himself — not a placement agency or a bench of subcontracted operators. When he takes a fractional CRO engagement, he owns your revenue function: strategy, team, pipeline, and the weekly cadence.

Where did Evan work before founding Tacanni?

Before founding Tacanni, Evan built and scaled a moving company to $4M in annual revenue on a general-manager structure that needed less than an hour of his time a month — then sold it. He later led the $44M-to-$215M SaaS run, applying the same principle across every company since: systems beat heroics.

Talk to Evan

Email evan@tacanni.com, connect on LinkedIn, or book a Qualifier Session to talk through fit before anything starts.

Schedule a Qualifier Session