Keynote & Revenue-Team Workshop
A keynote and a one-day install for founder-led revenue teams — a repeatable way to build demand, run deals, and close without pressure. I won't promise you a number. I'll promise you a system your team still runs after I leave.
Most companies have a sales process. A document in a drawer nobody opens. The best companies have an operating system — a repeatable way the whole team creates demand, runs deals, and closes without pressure.
Most sales training is an event. A great day, forgotten in two weeks, because nothing changed the way the team actually works on Monday. I don't give a talk and leave.
An operating system runs on a weekly cadence. That's the whole difference — and it's why an OS sticks when a training doesn't.
I get on your stage and show your team what the system looks like, live. Then I stay a day and build it into your actual pipeline — your real deals, your real calls — and your reps run it themselves before I go. I come from sales and revenue operations, so what I install is what actually moves pipeline. Not motivation. Not theater.
What Gets Installed
The install works your team through all four — on your real pipeline, not slides.
You engineer pipeline instead of chasing it — so the next 90 days aren't feast-or-famine.
Layer one
Every conversation earns the next step. No more stalls, happy ears, or deals that quietly die.
Layer two
The decision becomes inevitable, not pressured — without discounting or end-of-quarter scrambles.
Layer three
The system runs every week, without me in the room. This is the layer that makes it stick.
Layer four
How It Works
45–60 minutes. Your team sees the whole system, live, with real before-and-afters. The room leaves believing it's possible.
On-site with your team. We diagnose your pipeline, put the system onto your live deals, and your reps run it themselves before I leave.
Optional. I run the weekly cadence with your leaders, so it becomes how your team works — not something they tried once.
What You Keep
The operating cadence, templated — the rhythm your leaders run every Monday after I'm gone.
Each rep leaves with three concrete changes and scripts for your team's most common stalls.
A documented way of working the team keeps using — so the change sticks past the workshop.
The Investment
The keynote-and-install bundle — the version that actually changes numbers. Keynote alone is $20,000; ongoing advisory to keep the cadence running is from $10,000/mo. Most founders start with the bundle.
Book a CallAlready know it's a fit? Reserve your date with a $5,000 deposit — credited toward your engagement, refundable if we decide it isn't right.
Where This Fits
Not ready for a full install?
Get your revenue team using AI like an operator — one week of focused work, from $15,000. The fastest way to see how I work before committing to the system.
Explore the AI Intensive →After the install
Ongoing advisory keeps the weekly cadence honest (from $10,000/mo) — or bring me in as your fractional CRO to own the revenue function part-time.
See the Full Ladder →Common Questions
Founder-led revenue teams, typically $5M–$50M — where the founder is still the best closer in the building and the team needs a repeatable system, not another motivational event.
The keynote plus the one-day on-site install: your weekly revenue scoreboard and cadence, objection scripts for your team's most common stalls, and a documented team playbook. The keynote alone is $20,000; ongoing advisory to keep the cadence running is from $10,000/mo.
It reserves your date and is credited in full toward your engagement. If we get on a call and decide it isn't the right fit, it's refundable.
Good — the install doesn't throw out what's working. The operating system wraps around your existing motion; the layer most teams are missing is the weekly cadence, and that's what makes any methodology actually stick.
The install happens on your live deals, and your reps run the system themselves before I leave. The weekly cadence starts the following Monday. I won't promise you a number — I'll promise you a system your team still runs after I'm gone.
"A sales process tells your team what to do. An operating system makes them do it — every week, after I'm gone."
Book a CallEvery engagement starts with a short call to make sure it's the right fit.