Free Interactive Tool

Read the Room

Most deals aren't lost on price — they're lost on approach. Answer 12 quick observations about a prospect, client, or colleague, and get a tailored playbook for how they want to be opened, presented to, and closed.

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Unlock the diagnostic

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The Model

How the diagnostic works

The diagnostic reads two dimensions every seasoned seller learns to spot: how assertive someone is, and whether they orient around tasks or people. Together they map to four working styles.

Analyst

Reserved and task-focused. Precise, methodical, evidence-first. Wins on accuracy and written detail.

Driver

Assertive and task-focused. Direct, decisive, allergic to wasted time. Wins on results.

Collaborator

Reserved and people-focused. Warm, sincere, loyalty-driven. Wins on trust and harmony.

Expressive

Assertive and people-focused. Energetic, persuasive, big-picture. Wins on vision and momentum.

Each result includes the full engagement playbook for that style — how to spot them, how to open, how to present, how to close, and the specific mistakes that quietly kill deals with each type.