Fractional CRO
A fractional CRO owns your revenue function part-time — strategy, pipeline, team, and cadence — so your company gets CRO-level judgment years before it can justify the CRO-level salary.
Somewhere between $5M and $50M, founder-led revenue stops scaling. The founder is still the best closer in the building, the team runs on hustle, and every quarter is won by heroics. Hiring a full-time CRO at that point is a $350k+ fully-loaded bet on a stranger.
The fractional model is the honest middle: you get an operator who has run the whole function — in my case, growing a SaaS platform from $44M to $215M — for the fraction of time your stage actually needs.
Systems beat heroics. My job is to build the system — and make sure your team runs it without me.
What I Own
Positioning, pricing, channels, and the plan for where growth actually comes from — decided on data, not opinions.
Demand engineered instead of chased, deal stages that mean something, and forecasts your board can trust.
Attracting, onboarding, and developing the right people — backed by behavioral data, not gut feel. Comp plans that pay for the behavior you want.
I run the revenue rhythm with your leaders every week. It's the layer that makes everything else stick — and it keeps running after I leave.
The Honest Comparison
The right call at $50M+, or when revenue complexity demands someone in the seat daily. Below that, you're paying $350k+ fully loaded for capacity you don't need yet. Fractional gets you the judgment now; hire full-time when the stage demands it.
A VP runs the team inside a system someone else designed. If you don't have the system yet, a VP inherits the chaos — and usually gets blamed for it. Common pattern: I design and install the engine, then help you hire the VP who runs it.
Consultants hand you a deck. I take a seat — in your pipeline reviews, your hiring loops, your comp decisions — and I'm accountable for the number moving. If you want recommendations, hire a firm. If you want an operator, that's this.
The Investment
Scoped to your stage and how much of the function I own. Most consultancies hide this number — I'd rather you walk in knowing whether the math works. Run your own numbers in the GTM ROI calculator.
Book a Fit CallA short call to see if we should work together. No pitch, no pressure.
How It Starts
A balanced, data-and-people-driven review of your pipeline, team, and process. We find the bottlenecks, agree on the plan, and start running the weekly cadence — so you see measurable movement inside the first quarter, and keep the systems either way.
Common Questions
My engagements typically run $60,000–$180,000 per year, scoped to your stage and how much of the revenue function I own. For comparison, a full-time CRO at this level is a $350k+ fully-loaded bet — before you know if the fit is right.
The same job as a full-time CRO, part-time: own GTM strategy, architect the pipeline, develop the team, and run the weekly revenue cadence. I'm in your numbers, your deals, and your leaders' calendars — not writing reports from the sidelines.
A VP of Sales runs the team you have. A CRO designs the revenue engine — demand, deals, close, and cadence — and often that's what founder-led companies at $5M–$50M actually need. A common pattern: I design and install the system, then help you hire the VP who runs it.
Enough to own the outcome — scope is set on the fit call based on your stage. What I don't do is spread myself across so many clients that you get a newsletter instead of a CRO. The weekly cadence with your leaders is non-negotiable.
The first 8 weeks are a diagnostic sprint: a data-and-people-driven review of your pipeline, team, and process that produces the plan we then run together. You'll see measurable movement inside the first quarter — and you keep the systems either way.
"You don't need a full-time CRO yet. You need CRO-level judgment, a working system, and someone accountable for the number. That's the job."
Book a Fit CallEvery engagement starts with a short call to make sure it's the right fit.